Dunkin’ Brands Group , the Canton-based company that has ambitious plans for expanding Dunkin’ Donuts and its sister chain Baskin-Robbins, said Tuesday that just over 50 restaurants opened last year in nontraditional locations such as mass transit terminals, casinos, and military bases.
In the past, Dunkin’ Donuts often expanded by deploying restaurants along the streets and roadways that consumers used for their morning commutes.
But as Dunkin’ Brands goes into expansion overdrive, the company continues to explore nontraditional locations.
In total, franchisees of Dunkin’ Donuts and Baskin-Robbins operated about 18,250 locations around the world at the end of the company’s fiscal 2013. More than 600 of that count operate at what the company describes as nontraditional locations.
Dunkin’ Donuts and sister chain Baskin-Robbins were bought for $2.425 billion in 2006 by a consortium of private equity firms and have aggressively expanding since. Last month, Dunkin’ Brands said that it expects to open 685 to 800 net new locations during 2014.
Chris ReidyChris Reidy can be reached at email@example.com.