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The Boston Globe

Business

Taco Bell name-drops competitor’s mascot for its reality TV commercials

NEW YORK — Taco Bell is name-dropping an unlikely clown to promote its new breakfast menu — Ronald McDonald.

The fast-food chain will begin airing ads Thursday that feature everyday men who happen to have the same name as the McDonald’s mascot known for his bright red hair and yellow jumpsuit. The marketing campaign is intended to promote Taco Bell’s new breakfast menu, which features novelties like a waffle taco.

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