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The Boston Globe

Business

Shirley Leung

Top of Boston’s ad world a male bastion no longer

If “Mad Men” were set in Boston in 2014, Peggy Olson, not Don Draper, would be the boss.

With the promotion of Kristen Cavallo to president of Mullen Boston last month, women now run the four biggest advertising firms in town. It caps a whirlwind 12 months of female dominance during which Barbara Goose became the local head of DigitasLBi, Karen Kaplan the chief executive and chairman of Hill Holliday, and Pam Hamlin, the global president of Arnold Worldwide.

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