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The Boston Globe

Business

Yuengling is a dark, easy to drink pour

Yuengling Traditional Lager is an American Amber Lager, a style brewed with more malt backbone than lighter, similar beers. In one of the company’s now ubiquitous television advertisements, several light beers are poured into pint glasses, and viewers are prompted to notice Yuengling’s caramel color in comparison to the lineup of big light beers showcased.

Owing to its independent status as a family-owned brewery, Yuengling qualifies as a craft brewery with the Brewer’s Association. Most of the beers the company brews, however, are closer in style to those made by Anheuser-Busch and MillerCoors, in that they’re less flavorful and lower in alcohol.

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