You can now read 10 articles in a month for free on BostonGlobe.com. Read as much as you want anywhere and anytime for just 99¢.

The Boston Globe

Business

When a selfie becomes an endorsement

It had all the appearances of a serendipitous selfie.

The photo that Red Sox hitter David Ortiz took of himself with President Obama Tuesday quickly ricocheted around the Web, only to be exposed nearly as quickly as a marketing ploy set in motion by Samsung. It turns out the electronics giant had contracted with the slugger to be a social media ambassador.

Loading comments...

You have reached the limit of 10 free articles in a month

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week