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The Boston Globe

Business

Data-driven bus service set to roll out

Venture aims to predict riders’ needs

Imagine a mass transit system that could figure out on a daily basis where people are and where they want to go, and then get them there — nonstop — on luxury buses for just a few dollars more than a T ride costs.

That’s the concept behind a first-of-its-kind “pop-up” bus service scheduled to begin trial runs in mid-May with at least four nonstop commuter routes in Brookline, Boston, and Cambridge. Within three months, buses on 18 routes could be shuttling commuters around in Boston and nearby suburbs, said founder Matthew George, and more are planned.

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