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The Boston Globe

Business

Kipling on ice: New Bruins ad features reading of ‘The Law of the Jungle’

Just in time for the Stanley Cup Playoffs, the Boston Bruins are airing new ads created by Boston ad agency Arnold Worldwide.

One ad, titled “The Wolfpack,” features a Rudyard Kipling poem, “The Law of the Jungle,” being voiced by actor Glenn Fleshler, who may be best known for playing Errol in HBO’s series “True Detective.” (The team may be called the Bruins, but when the puck drops, they act like wolves, not to mention predatory denizens of the jungle, the ad suggests.)

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