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The Boston Globe


Maple water soon flowing into stores

North American explorers dubbed maple water the “wholesomest drink in the world” more than 300 years ago.

Now a new wave of entrepreneurs is rediscovering the sweet refreshment and racing to cash in on a hot market for natural beverages. Businesses — from forest investment firms to fledgling startups — saw coconut water explode into a $150 million a year phenomena. They’re banking on maple water as the next big thing.

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