Dunkin’ Donuts signs David Ortiz as pitchman

Red Sox designated hitter David Ortiz snaps the now-infamous selfie with President Obama at the White House.

AP file photo/April 1, 2014

Red Sox designated hitter David Ortiz snaps the now-infamous selfie with President Obama at the White House.

Red Sox slugger David Ortiz and local coffee king Dunkin’ Donuts are teaming up.

Ortiz announced his new role as a spokesman for the Canton company on his Twitter account on Tuesday.


Dunkin’ said the reigning World Series most valuable player will appear in radio and TV commercials and on the brand’s social media channels promoting iced coffee and other beverages. The company declined to discuss the financial terms of the deal.

The partnership proves that Ortiz is still an attractive marketing personality despite the selfie scandal earlier this month. Ortiz snapped a seemingly harmless picture with President Obama during the Red Sox’ visit to the White House, which turned out to be a social media marketing ploy set up by Samsung.

Get Talking Points in your inbox:
An afternoon recap of the day’s most important business news, delivered weekdays.
Thank you for signing up! Sign up for more newsletters here

Ortiz posted the picture on Twitter and it was retweeted more than 43,000 times. Obama’s camp objected to the use the president’s likeness for commercial purposes.

Ortiz has been featured in advertisements for a wide range of brands from Pedigree and Sony to Dish Network and Fuse Science. Dunkin’ said the deal will extend through the 2014 baseball season.

Taryn Luna

Taryn Luna can be reached at Follow her on Twitter @TarynLuna.
Loading comments...
Real journalists. Real journalism. Subscribe to The Boston Globe today.
We hope you've enjoyed your free articles.
Continue reading by subscribing to for just 99¢.
 Already a member? Log in Home
Subscriber Log In

We hope you've enjoyed your 5 free articles'

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week
Marketing image of
Marketing image of