Red Sox slugger David Ortiz and local coffee king Dunkin’ Donuts are teaming up.
Ortiz announced his new role as a spokesman for the Canton company on his Twitter account on Tuesday.
Dunkin’ said the reigning World Series most valuable player will appear in radio and TV commercials and on the brand’s social media channels promoting iced coffee and other beverages. The company declined to discuss the financial terms of the deal.
The partnership proves that Ortiz is still an attractive marketing personality despite the selfie scandal earlier this month. Ortiz snapped a seemingly harmless picture with President Obama during the Red Sox’ visit to the White House, which turned out to be a social media marketing ploy set up by Samsung.
Ortiz posted the picture on Twitter and it was retweeted more than 43,000 times. Obama’s camp objected to the use the president’s likeness for commercial purposes.
Ortiz has been featured in advertisements for a wide range of brands from Pedigree and Sony to Dish Network and Fuse Science. Dunkin’ said the deal will extend through the 2014 baseball season.