Jordan’s Furniture is featuring former Boston Mayor Thomas M. Menino as a best supporting actor to Jordan’s pooh-bah Eliot Tatelman in the chain’s latest round of ads for its Monster Repeat promotion.
One spot has Menino and Tatelman having a conversation at Fenway Park by exchanging baseball signs. Another seemingly shows Menino clouting a homer with the cane he now uses -- a cane that is shaped like a baseball bat.
As a deadpan foil to Tatelman’s larger-than-life furniture impresario, Menino seems to be a natural TV pitchman.
But Menino is not being paid for his cameos. Menino and Tatelman are longtime acquaintances, in part from Jordan’s philanthropic efforts, said Heather Copelas, Jordan’s marketing communications manager.
In fact, Menino is scheduled to appear at a “Youth Achievement Celebration” event that the chain is holding Sunday night at its Reading store, Copelas said. The event seeks to honor young people in foster care who are graduating high school or earning their GED.
Under the Monster Repeat promotion, customers who now buy furniture will get a refund if the Boston Red Sox win the World Series. (”The Sox win. You Win” is part of the marketing message for Taunton-based Jordan’s, which operates five stores.)
As part of a similar promotion, Jordan’s said it gave out $30 million worth of refunds after the Sox won the series in 2007.
During part of last season, the chain’s promotion required a Red Sox player to the Jordan’s sign in Fenway Park’s centerfield. No player hit the sign so there was no furniture giveaway even though the Sox won the 2013 World Series.Chris Reidy can be reached at email@example.com.