You can now read 10 articles in a month for free on BostonGlobe.com. Read as much as you want anywhere and anytime for just 99¢.

The Boston Globe

Business

BetaBoston

Acquisition boosts Jack Morton Worldwide’s digital offerings

In another sign of the accelerating shift online in the advertising business, the Boston marketing agency Jack Morton Worldwide Inc. is acquiring a local digital agency, Genuine Interactive Inc.

Jack Morton is a 75-year-old firm owned by the marketing giant Interpublic Group and is based in the Back Bay. The acquisition is intended to lay the foundation for a sizable expansion of Jack Morton’s digital services.

Continue reading below

Genuine Interactive employs 100 people and develops Internet offerings such as websites and mobile apps. The firm generated revenue of $15 million last year and counts Lysol, Titleist, and the Museum of Fine Arts, Boston, among its clients.

Read the full article on BetaBoston.com.

Kyle Alspach can be reached at kyle.alspach@globe.com. Follow him on Twitter @KyleAlspach and on betaboston.com.
Loading comments...

You have reached the limit of 10 free articles in a month

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week