In another sign of the accelerating shift online in the advertising business, the Boston marketing agency Jack Morton Worldwide Inc. is acquiring a local digital agency, Genuine Interactive Inc.
Jack Morton is a 75-year-old firm owned by the marketing giant Interpublic Group and is based in the Back Bay. The acquisition is intended to lay the foundation for a sizable expansion of Jack Morton’s digital services.
Genuine Interactive employs 100 people and develops Internet offerings such as websites and mobile apps. The firm generated revenue of $15 million last year and counts Lysol, Titleist, and the Museum of Fine Arts, Boston, among its clients.