Business

Pop-up bus service Bridj to launch test runs June 2

Bridj founder Matthew George

File/Boston Globe/Joanne Rathe

Bridj founder Matthew George

Boston’s newest form of public transportation, the data-driven pop-up bus service Bridj, plans to start running free trips for 300 test users on June 2.

After a monthlong trial, Bridj will open to the public, starting with a handful of nonstop routes in Boston, Brookline, and Cambridge. The Cambridge startup intends to fill the gap between MBTA service and such technology-driven car firms as Uber.

Advertisement

Bridj is leasing vehicles from Academy Bus equipped with high-speed Wi-Fi and leather seats. Routes are determined by anonymous data supplied by riders, such as where they live and where they work. Popular destinations and events such as Red Sox games will also be factored into where and when service will be offered on a given day.

Discounts on the $5-$8 fare will be offered to riders who allow Bridj to access the GPS information on their phones to analyze travel demand. Matthew George, the 23-year-old founder of Bridj, said he plans to ramp up service quickly, adding routes around Boston and in the nearby suburbs and eventually take his vision nationwide.

Get Talking Points in your inbox:
An afternoon recap of the day’s most important business news, delivered weekdays.
Thank you for signing up! Sign up for more newsletters here

RELATED:

8/11: Bridj to expand on-demand bus service in area

Editorial: Will Bridj reinvent public transit?

Katie Johnston can be reached at katie.johnston@globe.com. Follow her on Twitter @ktkjohnston.
Loading comments...
Real journalists. Real journalism. Subscribe to The Boston Globe today.