Business

Coke ad says working off calories can be fun

NEW YORK — Coca-Cola is taking on obesity, this time with an online video showing how fun it could be to burn off the 140 calories in a can of its soda.

In the ad, the world’s biggest beverage maker asks what would happen if people paid for a can of Coke by first working off the calories it contained. The ad, which notes that it typically takes 23 minutes of cycling to achieve that, shows a montage of people on a giant stationary bicycle happily trying to earn a can of its cola.

Advertisement

‘‘It’s so clever on so many levels, but it’s twisted too,’’ said Michele Simon, a public health lawyer and author of ‘‘Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back.’’

Coca-Cola’s video comes as soft drinks have faced growing criticism from health advocates who say they fuel obesity and chronic diseases related to diet.

Loading comments...
Real journalists. Real journalism. Subscribe to The Boston Globe today.