Business

Museum of Science Boston ads evoke Whoopie Cushion humor to promote Grossology exhibit

An ad for the Grossology exhibit.

The Museum of Science Boston is looking to lure young students to its new “Grossology” exhibit with an ad campaign that alludes to boogers, body odor, and Whoopee Cushion-style humor.

The campaign was devised by Boston ad agency Allen & Gerritsen.

According to the museum, ‘“Grossology: The (Impolite) Science of the Human Body’ is an interactive science-in-disguise exhibition that promotes learning while having fun. Based on the best-selling book series Grossology, the exhibit’s humorous approach harnesses kids’ natural curiosity to teach the science behind the human organism.”

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The exhibit is scheduled to run through Sept. 1.

Chris Reidy can be reached at reidy@globe.com.