In the race for governor, nobody’s got “it.”
Sure, we have candidates who poll well with favorable ratings — Martha Coakley, Charlie Baker, Steve Grossman. But none have what’s called the political “it” factor, a quality that energizes voters and gets them buzzing about the election. Deval Patrick, Scott Brown, Bill Clinton — they all have “it.”
So Massachusetts electorate, if you’re bored already, it’s not you, it’s them.
Roger Ailes, the media guru who made Richard Nixon likeable, called the ability to be liked the “magic bullet” in both politics and business. “If your audience likes you, they’ll forgive just about everything else you do wrong,” wrote Ailes, now CEO of Fox News.
Patrick’s second-term performance puts an exclamation point on that. Dead children and the Department of Children and Families, a broken health connector website, fraud at a state drug lab. Yet the Globe poll last week showed Patrick remains among the most popular politicians in the state and that more people believe Massachusetts is on a right track than a wrong one. He’s got a job approval rating of 51 percent — high enough that he could win a third term, if he were running.
You have reached the limit of 5 free articles in a month
Stay informed with unlimited access to Boston’s trusted news source.
- High-quality journalism from the region’s largest newsroom
- Convenient access across all of your devices
- Today’s Headlines daily newsletter
- Subscriber-only access to exclusive offers, events, contests, eBooks, and more
- Less than 25¢ a week