Lutheran Social Services of New England Inc., a 142-year-old faith-based nonprofit, is changing its name to Ascentria Care Alliance to better attract donors, partners, and clients.
The nonprofit, which provides services to more than 20,000 people across the region, said it had found that the name created roadblocks to people seeking services because of misconceptions that they had to be Lutheran. It debuted its new name this week, but the change won’t be legally made until Sept. 1.
“Our new name will help us open the door to new partnerships with foundations, corporate sponsors and donors,” chief executive Angela Bovill said in a statement. Bovill said the nonprofit will continue to “honor our Lutheran heritage” in the work it does.
Founded in 1872 as the Martin Luther Orphans Home at Brook Farm in West Roxbury, the group now runs several programs, including adoption services, in-home care, and support for immigrants.
The group said its new name — which for them means “rising together” but can also be seen as a blending of the words ascension and trinity — recognizes the organization's roots in faith, as well as the direction it wants to take going forward.
Erin AilworthErin Ailworth can be reached at firstname.lastname@example.org. Follow her on Twitter @ailworth.