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The Boston Globe

Business

Startups connect demand to supply

When Lisa Jones is in charge of lunch for Boston advertising firm Nexage, she skips the debate between Thai food or Italian, and she doesn’t have to repeat every last dietary restriction or fussy eating habit of the company’s 70 employees to some takeout joint.

Instead, she orders online from Phoodeez, an online catering service founded at the Massachusetts Institute of Technology that handles just about every aspect of a client’s meal plan. It can supply a smorgasbord of cuisines, keeps track of gluten-free dishes and other dietary needs, and plans a different menu for the office every week.

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