Ulta’s press release did not disclose billings for the account.
“Ulta is focused on continuing to build a leadership brand in beauty, and Mullen’s combination of outstanding brand strategy and breakthrough creative will help us accelerate our efforts,” said Ulta chief marketing officer Dave Kimbell said in a statement.
Ulta operates 675 retail stores across 46 states and also distributes its products through its website.
Other Mullen clients include Acura, Google, JetBlue, Zappos, American Greetings, and iRobot. Mullen is owned by the Interpublic Group of Cos.