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The Boston Globe

Business

On the Job

Fashion app takes shopping offline

Tech fashionista Tiana Haraguchi cites the statistic that 80 percent of fashion boutiques fail within the first five years of opening. She believes that her mobile app, Boutikey, will give customers the extra push they need to make their way into independently owned boutiques.

Haraguchi, who launched the app this year, has signed over 70 boutiques and more than 1,000 users. “Ironically,” said Haraguchi, 25, “it’s online digital tools that are helping to get shoppers into the offline world of brick-and-mortar stores by personalizing the shopping experience.”

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