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The Boston Globe

Business

Market Basket regulars find ready alternatives

Honor boycott call as executives appeal for peace

Jeannine Goodhue regularly shops at Market Basket for its low prices. But on Tuesday she was wheeling a shopping cart stuffed with groceries from the Stop & Shop in Reading because she could not bring herself to patronize Market Basket while its employees were fighting management over control of the company.

“It’s just like crossing a picket line, it feels just like that,” said Goodhue, who lives nearby in Melrose.

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