Read as much as you want on BostonGlobe.com, anywhere and anytime, for just 99¢.

Amazon to buy video game platform Twitch for $970m

The Twitch app for Xbox One.

Microsoft/Twitch/AP

The Twitch app for Xbox One.

NEW YORK (AP) — Amazon is buying video game streaming platform Twitch Interactive for $970 million in cash as it seeks to expand its presence in gaming.

As video gaming grows into an online spectator sport, gameplay video feeds are becoming increasingly lucrative. Twitch had 55 million unique visitors in July, most of whom went to the site to watch other people play games.

Continue reading below

Digital video advertising in the US will reach $5.96 billion this year, according to eMarketer, up 41.9 percent from 2013.

Amazon already has an in-house gaming studio that makes games, and its Fire TV set top box was designed to attract gamers.

Google had been in talks to buy Twitch, but no deal materialized.

Amazon’s purchase is set to close in the second half of 2014.

Loading comments...

You have reached the limit of 10 free articles in a month

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week