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The Boston Globe

Business

After missteps, Dunkin’ Donuts set for California expansion

Chastened by early mistakes, company takes a 2d shot in the state Starbucks rules

Dunkin’ Donuts, the coffee chain so familiar in the Northeast, is nearing the end of an expansion march across the country to become a true national brand.

The retailer will kick off its California expansion on Tuesday, the first step in a strategy to challenge Starbucks’ stronghold on the West Coast.

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