MediSafe, an Israeli medical software startup whose app uses personal and automated reminders to encourage people to take their medication, will be moving to Boston.
The 12-person company, whose app has been downloaded by 1.3 million people worldwide, will start hiring business development staff in the United States, although its software developers will remain in Israel, said Ariel Shore, a spokeswoman for the company. MediSafe also said Tuesday that it had raised $6 million from a group of venture capitalists.
The US is currently the company’s largest market, said Shore, but it would focus on growing its presence here.
“In the near term, we are focusing our efforts in the US, given the dynamics and the speed of mobile technology adoption in this healthcare market,” said Omri “Bob” Shor, MediSafe’s chief executive. Shor will relocate to Boston, where he will join Jon Michaeli, the company’s executive vice president of marketing and business development.
MediSafe has created an app that allows caregivers, family members, and doctors to reach out and remind people when to take their medicine. According to the company’s website, it also will offer the service to people without a smartphone this year through automatic calls and text messages.
The company recently completed its Series A financing round. The largest investor in the round was Pitango Venture Capital, based in Israel. 7wire ventures also took a stake in the company, and previous investors also increased their holdings.Jack Newsham can be reached at email@example.com. Follow him on Twitter @TheNewsHam.