Business & Tech

McDonald’s Twitter account takes an unusual turn for a corporate brand

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The @McDonaldsCorp Twitter account sent out an anti-Trump message Thursday morning.

Does one of the world’s biggest fast-food chains have a problem with the president? You might think so if you started your day by checking the Twitter accounts of your favorite brands.

Twitter has long been a forum for criticism both of and by President Trump, with the leader of the free world famously expressing his opinions on all manner of topics, and celebrities from Cher to Chris Evans taking to the social media platform to denounce his rhetoric and policies.

But major international corporations tend to stay out of the political fray, or at least they did until Thursday morning, when someone used the McDonald’s corporate Twitter account to deliver an epic drag of Trump.

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The tweet, which was quickly deleted, addressed Trump’s personal Twitter handle and called him “a disgusting excuse of a President” who has “tiny hands.” The post also waxed nostalgic for former president Barack Obama.

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A McDonald’s spokeswoman told the Globe that the company’s account was “hacked by an external source.”

“We took swift action to secure it, and we apologize this tweet was sent through our corporate McDonald’s account,” Terri Hickey, the spokeswoman, said in an e-mail.

It’s probably just a coincidence, but the global chief communications officer for McDonald’s happens to be Robert Gibbs, who was previously Obama’s press secretary.

The tweet was apparently a hit with McDonald’s Twitter followers, quickly garnering hundreds of likes and retweets and sparking commentary and speculation about its source.

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Relations between Trump and McDonald’s haven’t always been so frosty. Some years ago, the billionaire businessman appeared with Grimace in a TV commercial for the Big N’ Tasty.

Jeremy C. Fox can be reached at jeremy.fox@globe.com. Follow him on Twitter @jeremycfox.