The crowded online food-delivery market is set to lose one of its long-time local competitors. Boston-based Foodler has agreed to be purchased by GrubHub, a Chicago company that says it is looking to strengthen its presence in New England.
The companies announced on Thursday they have a deal for a cash transaction, but did not reveal terms. Neither company has said how the purchase will affect the work force at Foodler, which was founded in 2005 and said last year that it had 85 employees. Both companies have apps or web sites where customers order food off menus of nearby eateries for delivery.
The announcement comes as a powerful new player makes its way into the digital takeout market in Boston. Uber announced in April that it had begun offering its UberEATS service around the city, its first foray into New England.
GrubHub said the deal will add more than $80 million in annualized food sales this year. It will also increase GrubHub’s national total of more than 55,000 restaurants and 8.8 million active users in more than 1,100 cities.
GrubHub also owns the services Seamless, AllMenus, and MenuPages.Andy Rosen can be reached at email@example.com. Follow him on Twitter at @andyrosen.