On Tuesday, Apple chief executive Tim Cook took the stage at Apple’s new campus to announce the company’s new products.
Here’s a look at the new items Apple is introducing:
New iPhone X
Apple announced several new phones on Tuesday, including the high-end iPhone X with an edge-to-edge glass screen.
The X will have a 5.8-inch OLED “super Retina display” with a higher-resolution screen than previous iPhones. It also uses Apple’s TrueTone color technology.
The X does not have a home button, and the screen can be woken by tapping on it. Apple said it wanted to rethink how users interact with phones. Going to the home screen now means you have to swipe up from the bottom of the screen. Swiping up also allows users to enter multitasking.
Without a button, you can no longer unlock your phone with Touch ID and your fingerprint. The iPhone X unlocks by scanning your face, a feature Apple is calling Face ID that uses what Apple called a “neural engine.” Apple said Face ID will recognize your face if you change your hair, put on glasses, or put on a hat. They said engineers put a lot of effort into making it difficult to spoof the Face ID.
Apple claimed that Face ID was more secure than Touch ID, with a 1 in 1 million chance that someone could unlock your phone with their face, compared to a 1 in 50,000 chance of the same thing with a fingerprint.
Face ID will also serve as security for Apple Pay and for third-party apps like those for bank accounts.
The facial camera system also allowed Apple to create “animojis,” which are animated emoji that you can control with your facial expressions.
New iPhone 8
Apple also announced the next generation of its smart phones, the iPhone 8 and iPhone 8 Plus. The phones will have glass fronts and back, with an aluminum band around the edge.
The phones will have a 4.7-inch (iPhone 8) and 5.5-inch (iPhone 8 Plus) high definition Retina display that incorporates the company’s TrueTone color technology.
The phones will have a new A11 processor chip, which Apple says are up to 25% faster than the previous processor, along with faster graphics and upgraded camera and video-recording capabilities.
Apple also announced enhanced support for augmented reality games, which use your phone’s camera for an immersive gaming experience.
The new iPhones will support wireless charging, which allows the battery to be charged by placing it on a charging surface.
The iPhone 8 will start with 64 gigabytes of storage for (upgradeable to 256 gigabytes) starting at $649.
The iPhone 8 Pluss will have the same storage options starting at $799.
Preorders for the phones begin this Friday and will be available a week later. The new operating system iOS11 will be available for all phones on Sept. 19.
New and expanded retail stores
The company announced new or renovated and expanded retail stores in several hubs: New York, Paris, Milan, Chicago, and Washington, D.C.
“Apple’s retail purpose has always been to enrich lives,” said Angela Ahrendts, senior vice president of retail at Apple.
The new Apple Watch, which will be available September 19, will now have cellular built in.
“Now you have the freedom to go anywhere just with your Apple Watch,” said Jeff Williams, chief operating officer. “Now you can go for a run with just your watch and be connected — it’s really nice to know you can be reached if needed while staying in the moment.”
It will also be swimproof, according to the company.
The new Apple Watch will also now feature a heart rate monitor directly on the watch’s face, and will alert users when their heart rate is elevated. Apple also announced that the company would be using the watch’s heart rate monitor to gather data for a heart study in conjunction with Stanford University.