Crowds of people were seen lining up on Boylston Street in Boston’s Back Bay amid Apple’s release of the iPhone X on Friday.
Some posted photos online Thursday of customers already camping out near the store, hoping to get their hands on the new iPhone.
Boston Apple Store, 6 pm: people in line thru the night waiting for IPhone X delivery pic.twitter.com/lYuWorhzsD— Alberto Forchielli (@Forchielli) November 2, 2017
Many Apple fans also lined up Friday morning, hoping to be among the first to own the new iPhone.
The line outside the Apple Boston store for the iPhone X stretches around the corner to Newbury Street today; some in line for 20+ hours. pic.twitter.com/S3QdC2K84F— Only In Boston (@OnlyInBOS) November 3, 2017
Boston isn’t alone. Long lines formed outside Apple stores around the world, a sign of strong demand from consumers waiting for the company’s 10th anniversary iPhone.
The high-end iPhone X starts at $999 — Apple’s most expensive smartphone ever. The phone has an edge-to-edge glass screen, and lacks a home button, meaning users have to swipe up from the bottom of the screen.
Without a button, users can no longer unlock their phones with a fingerprint. So the iPhone X unlocks by scanning the owner’s face — a feature Apple calls “Face ID.” The company said the scanner will recognize the user’s face even if they change their hair, put on glasses, or put on a hat. Apple also claimed that Face ID was more secure than Touch ID, with a 1 in 1 million chance that someone else could unlock a phone with their face, compared to a 1 in 50,000 chance of the same thing with a fingerprint. Face ID will also serve as security for Apple Pay and for third-party apps like those for bank accounts.
Reviews for the luxury smartphone so far have been complimentary. A New York Times review calls it “the best iPhone ever made,” while a Wall Street Journal review states, “Yes, there are reasons to pay Apple $1,000.”