Business

Central Square tower looms over changing neighborhood

The Mass + Main complex under construction in Central Square in Cambridge.
CBT Architects
A visualization of the finished Mass + Main complex that is under construction in Central Square in Cambridge.

The look of Massachusetts Avenue in Central Square hasn’t changed much for decades, with its mishmash of squat storefronts and low-rise brick buildings from an earlier time. That’s about to change.

Construction is beginning on a 19-story apartment tower at the corner of Mass. Ave. and Main Street that will be among the tallest buildings in Cambridge, and is the latest — and largest — in a wave of projects transforming the eclectic neighborhood.

Dubbed Mass + Main after its location, the project by Twining Properties will have 306 apartments and street-level retail in three buildings.

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“We’ve always eyed Central as a really interesting place,” said Twining president Alex Twining, whose firm has built apartment towers in Kendall Square and the Seaport. “There’s biotech and lab space all around there, and we really wanted to add more residential and retail to the area.”

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But a housing development needed size to work financially, which Twining said required a much taller building than the zoning allowed. It took several years to get the project through permitting in Cambridge, as some elected officials worried a 195-foot tower would be out of scale with the rest of Central Square, and the apartments and retail too expensive. Twining agreed to rent 20 percent of units at lower prices to lower- and middle-income renters — before the city adopted that requirement for large buildings — and make the units a wide mix from studios to three-bedrooms. The retail component will have lots of small spaces, Twining said, instead of just a few large storefronts, to better target independent local retailers.

“If we brought in three national retailers it would be just like Fort Worth, Texas. That wouldn’t be very exciting,” he said. “We want a dynamic mix.”

The mix of companies in Central Square, meanwhile, has changed recently. Target has opened one of its small-format stores on Mass. Ave., and a boutique hotel is replacing the now-closed Cinderella’s, a longtime neighborhood restaurant. Co-working giant WeWork moved in earlier this year, and the office building it occupies recently sold for $75 million, nearly twice its sale price five years ago.

While some change is welcome, Michael Monestime, president of the Central Square Business Association, said it is important to preserve the neighborhood’s eclectic culture. The funky blend of lunch spots, bars, ethnic restaurants, and independent stores has come under growing pressure from rising rents. New development can be beneficial so long as long as it doesn’t push out residents and businesses in Central Square now.

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“Our job is to be mindful of that,” Monestime said. “We want to support growth, but at the same time make sure that all members of the community are part of it.”

Cambridge, MA - 11/14/2017 - The site in Cambridge's Central Square, bordered by Massachusetts Avenue, Columbia Street, Bishop Richard Allen Drive and Douglass Street (cq) is being developed into the Mass + Main apartment tower complex. (Looking toward Boston, Massachusetts Avenue is on the right.) Photo by Pat Greenhouse/Globe Staff Topic: 15massmain Reporter: Timothy Logan
Pat Greenhouse/Globe Staff
The site in Cambridge's Central Square.

Cambridge, MA - 11/14/2017 - The site in Cambridge's Central Square, bordered by Massachusetts Avenue, Columbia Street, Bishop Richard Allen Drive and Douglass Street (cq) is being developed into the Mass + Main apartment tower complex. Photo by Pat Greenhouse/Globe Staff Topic: 15massmain Reporter: Timothy Logan
Pat Greenhouse/Globe Staff
Construction is beginning on a 19-story apartment tower at the corner of Mass. Ave. and Main Street that will be among the tallest buildings in Cambridge.

Cambridge, MA - 11/14/2017 - The site in Cambridge's Central Square, bordered by Massachusetts Avenue, Columbia Street, Bishop Richard Allen Drive and Douglass Street (cq) is being developed into the Mass + Main apartment tower complex. Photo by Pat Greenhouse/Globe Staff Topic: 15massmain Reporter: Timothy Logan
Pat Greenhouse/Globe Staff
Construction workers at the site.

Cambridge, MA - 11/14/2017 - The site in Cambridge's Central Square, bordered by Massachusetts Avenue, Columbia Street, Bishop Richard Allen Drive and Douglass Street (cq) is being developed into the Mass + Main apartment tower complex. (Shot on Mass Ave) Photo by Pat Greenhouse/Globe Staff Topic: 15massmain Reporter: Timothy Logan
Pat Greenhouse/Globe Staff
Dubbed Mass + Main after its location, the project by Twining Properties will have 306 apartments and street-level retail in three buildings.

Cambridge, MA - 11/14/2017 - The site in Cambridge's Central Square, bordered by Massachusetts Avenue, Columbia Street, Bishop Richard Allen Drive and Douglass Street (cq) is being developed into the Mass + Main apartment tower complex. (Shot on Mass Ave) Photo by Pat Greenhouse/Globe Staff Topic: 15massmain Reporter: Timothy Logan
Pat Greenhouse/Globe Staff
It took several years to get the project through permitting in Cambridge, as some elected officials worried a 195-foot tower would be out of scale with the rest of Central Square.

An image of the Mass + Main tower under construction in Central Square.
CBT Architects
A rendering of the tower.

An image of the Mass + Main tower under construction in Cambridge's Central Square.
CBT Architects
A rendering of the skyline with the tower in it.

Tim Logan can be reached at tim.logan@globe.com. Follow him on Twitter @bytimlogan.