Young park-goers showed their enthusiasm on a ride at the Jefferson, N.H., amusement park.

Harrison Hill for The Boston Globe

Young park-goers showed their enthusiasm on a ride at the Jefferson, N.H., amusement park.

The business of fun at Santa’s Village

As the park’s 63d season kicks into high gear this weekend, Santa’s Village is in the hands of a third generation.By Steve Maas

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The business of fun at Santa’s Village

As the park’s 63d season kicks into high gear this weekend, Santa’s Village is in the hands of a third generation.

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Shirley Leung

Leung writes a business column every Wednesday and Friday. Previously she served six years as the business editor overseeing daily and Sunday coverage.