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Match.com partners with MLB

Graphic courtesy of Match.com.

A 2009 ad about “Bruin Hockey Rules” once rebuked a fan who became enamored with a sightly ingenue who rooted for Boston’s arch on-ice enemy, the dastardly Montreal Canadiens.

“Never date within the division,” advised the ad, which showed the lovestruck fan getting roughed up by the Bruins mascot.

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Thanks to a new partnership between MLB.com and the dating site Match.com, a Boston Red Sox fan may be able to steer clear of such a love-life foul-ups.

Since last month, fans who are Match.com subscribers can now narrow their searches to home in on other subscribers who also identify themselves as Red Sox fans, the company said.

And if a fan’s Match.com browsing turns up a potential paramour who self-identifies as a Yankees supporter, they can give that person a good leaving-alone — or they can “reach out and give them a hard time,” said Match.com spokeswoman Amy Canaday, who added that this is the first time the dating site has partnered with a sports league.

For the Match.com subscriber, the partnership means that baseball fans can include a team logo in their Match.com profiles. The partnership also means that the dating site’s search tool has been refined to enable Match.com subscribers to seek out other subscribers who identify with the same team.

Showcasing a team logo “in your profile is a pretty cool thing,” said Matthew Gould, a vice president at Major League Baseball Advanced Media. “Going to a game is a great first date.”

Chris Reidy can be reached at reidy@globe.com.
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