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The Boston Globe

Globe 100

Innovators | Services

Online solutions for real-life hassles

Sheila Lirio Marcelo, is often called the Amazon of care, and Sheila Lirio Marcelo, the company’s founder and chief executive, couldn’t agree more. “We’re the one-stop shop for all different kinds of care, whether for nannies, tutoring, housekeeping, pet walking, and more,” she says.

As a working mom, Marcelo started the online caregiver marketplace when she needed help caring for her two sons and dogs. Marcelo, 42, has grown the Waltham company in seven years to the largest online care destination in the world, with 7 million members.

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