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The Boston Globe

Globe 100

No. 11 overall | No. 2 consumer company

Pioneering TripAdvisor reshaped travel industry

An early pioneer in social media, the Newton-based company is trusted by travelers

TripAdvisor Inc. tapped into the power of social media right from the company’s start in 2000 by inviting travelers to write online reviews of hotels and attractions — long before the Internet became inundated with opinions from everyday consumers on Yelp, Facebook, and other websites.

The Newton company has since grown into the largest online travel service in the world, with 100 million reviews and 200 million unique monthly visitors to its websites.

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