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The Boston Globe

Business

Google buys Cambridge start-up

Google Inc. has acquired Cambridge online marketing firm Incentive Targeting Inc., a five-year-old start-up that builds software for retailers to offer customers targeted promotions.

Google confirmed the deal Wednesday afternoon, but did not disclose financial terms. Incentive Targeting had raised nearly $4 million in early-stage funding, largely from area angel investing groups such as Launchpad Venture Group.

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