Google buys Cambridge start-up
Google Inc. has acquired Cambridge online marketing firm Incentive Targeting Inc., a five-year-old start-up that builds software for retailers to offer customers targeted promotions. Google confirmed the deal Wednesday afternoon, but did not disclose any financial terms. Incentive Targeting had raised nearly $4 million in early-stage funding, largely from area angel investing groups such as Launchpad Venture Group. Christopher Mirabile, co-managing director of LaunchPad, posted a picture on Twitter Tuesday night that appeared to show employees of Incentive Targeting toasting the acquisition.