The best thing that can be said about Coca-Cola’s unusual new ad campaign is that it’s a sure sign the company is feeling the heat for its sugary drinks. In the face of growing criticism and a new ban on large full-calorie sodas in New York City, the company has launched ads acknowleding its products’ high sugar content and urging viewers to, as a press release put it, “have some fun burning those calories off.”
The campaign’s first television ad, a two-minute spot, debuted on Monday. In Boston, the campaign also took the form of a billboard showing a can of Coke and 140 calories in big letters. The can’s sugary contents are no secret, the ad proclaimed.
Comments
Coke has been around since the 1800's. I grew up in the 70's and people drank it then and were not fat. So is it all Coke's fault? Are they the one's selling Big Gulps or is it 7-11? Did the formula change over the years to increase obesity?
How are Coke's calories more evil than any other calories? Why are we picking on Coke and softdrinks? How about beer, candy, ice cream, etc.
The obesity couldn't possibly be caused by sitting around drinking coke WHILE playing video games or watching the flat screen TV's could it? NAH, what a silly question.
And NY has definitely solved the problem! You buy one regular size drink, walk a block, then buy your second one. Presto, you are forced to get some excercise. Oh, wait, walking that one block did not burn off the calories consumed. Hmmmm, coming up, Bloomberg announces Big Gulp providers must move further, and further, and further apart.