Maine’s Poland Spring has been bottling water for more than 150 years, after wealthy New Yorkers began traveling northward to take the cure. But it’s never received an endorsement quite like the one it got on Tuesday, when the Republican wunderkind Marco Rubio made an oddly desperate lunge for refreshment in the middle of his rebuttal to President Obama’s State of the Union address. Was Rubio really unable to complete a short speech without guzzling some of Poland Spring’s finest? It was a Super Bowl commercial delivered for free.
Poland Spring’s good luck continued when Rubio, seeking to be a good sport, tweeted a photo of an empty Poland Spring bottle after the speech. Poland Spring responded with a funny image of the bottle resting before a giant dressing-room mirror, surrounding by glowing bulbs, with the line, “Reflecting on our cameo. What a night!”