You can now read 10 articles in a month for free on BostonGlobe.com. Read as much as you want anywhere and anytime for just 99¢.

The Boston Globe

Editorials

editorial

Variety: Keep it short, in print or cyberspace

Online competition has battered Variety, the venerable Hollywood trade newspaper that announced last week that it will cease daily publication and switch to a weekly format. Yet its contributions to the English language will still echo in the Internet age.

Outside the movie industry, Variety was perhaps best known for its snappy headlines — including the infamous “Sticks Nix Hick Pix,” for a 1935 article about the unpopularity of farm movies among rural theatergoers — and its ruthless economy with words, as if each letter were a precious commodity. In Variety, an audience is an aud; money is coin; critics are crix.

Loading comments...

You have reached the limit of 10 free articles in a month

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week