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Editorial

Boston tribute: Common culture, wicked humor

“One For You, New England” involves a lot of good-natured competition. And yardwork.

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“One For You, New England” involves a lot of good-natured competition. And yardwork.

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In the pantheon of recent tributes to the people of Boston — sentimental, defiant, brazen, poetic — one particular video stands out. Called “One For You, New England,” it was created by the “Super Secret Project,” a Boston-based comedy group that specializes in parody songs sung along to a synth-pop score. In this case, two guys in Red Sox fan garb, in a nameless New England suburb, sing advertising jingles from Boston’s past and present as they go through the motions of daily life.

Nearly everything turns up in their jingle duel: Bernie and Phyl’s, Jordan’s, Giant Glass, BayBanks, the bubbly instrumental for WGBH. And there's something blissfully familiar about it all, from the Red Sox jerseys to the bald head and the beard; the jogging and wood-chopping; the friendly competition; the way advertising serves as a regional soundtrack. We’ve heard a lot of theories lately about what holds Boston together, from generosity to determination. This video taps into two things that are equally binding: a common culture and a wicked sense of humor.

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