Sometimes a name is just too evocative. In the aftermath of the Marathon bombings, the city’s semi-professional women’s basketball team, the Boston Bombers, quietly altered its name and did away with the team logo, a picture of a cartoon bomb with basketball lines embroidered on it. Within days, the official website, along with the Twitter and Facebook accounts, were taken down. Along with uniforms and merchandise, all will be replaced in time with the squad’s newly adopted moniker, the Boston Bulldogs.
There are no concerns about team officials bowing to political correctness here; this was simply the right call. The team, part of the Women’s Blue Chip Basketball League, has said the change was something under consideration for some time, but its quick action after the attacks is appropriately respectful — and should earn the squad more hometown fans.