You can now read 10 articles in a month for free on BostonGlobe.com. Read as much as you want anywhere and anytime for just 99¢.

The Boston Globe

Editorials

Red Sox Live

2

7

Final

editorial

North West: We get it

Kim Kardashian and Kanye West: Successful seekers of attention, now accessorized.

Getty Images

Kim Kardashian and Kanye West: Successful seekers of attention, now accessorized.

The paradox of Kim Kardashian is this: She has no recognizable skills, and yet not just anyone can succeed at her type of celebrity. She’s creating a new genre of talent, a combination of performance art, an idiot-savant-like instinct for the obvious, and shameless lust for attention. But whatever this capacity is called, it can be stunningly effective at times.

This week, she had a daughter with her boyfriend Kanye West. Their decision to name the baby North — North West, get it? — is an occasion to marvel at what Kardashian has accomplished. There’s nothing remotely witty about this bit of wordplay, but it’s the kind of name that might elicit laughs at an after-prom party in someone’s basement. It’s not actually smart or funny, in the way that Kardashian is not actually an entertainer. But it gives people a reason to keep talking about her — proof that Kardashian knows her corner of the zeitgeist.

Loading comments...

You have reached the limit of 10 free articles in a month

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week