Sad fans eat their feelings
When you’re rooting for the Red Sox or the Patriots to win, turns out you’re rooting for something else, too: your waistline. Data from a survey of daily American food consumption indicated that there was significantly more unhealthy eating the day after the local NFL team lost. The effect was especially pronounced for narrow losses with evenly matched teams in cities with strong fan bases, and it was the same for both men and women. Researchers also tested the effect experimentally in France, where people had a stronger preference for unhealthy food after writing about the defeat of their favorite team or athlete, or after watching a video of the defeat of the French national soccer team. The effect disappeared when people affirmed their personal values.