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The Boston Globe

Ideas

Brainiac

How do you say ‘bum deal’ in Japanese?

And other recent highlights from the Ideas blog

When the Red Sox spent $103 million to sign star Japanese pitcher Daisuke Matsuzaka, conventional wisdom had it that Matsuzaka was a smart marketing investment for the team—a way to draw Japanese sponsors and tourists into the Fenway empire.

Matsuzaka never converted on his promise as a player. And what about his financial impact? In a 2008 interview with a pair of Harvard researchers, Red Sox executive Sam Kennedy admitted that with Matsuzaka, “Unfortunately, we have not had as much commercial success.”

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