Ideas

Brainiac

Innovation of the Week: Meal solutions

FILE - In this July 1, 2008, file photo, a 7-Eleven is shown in Palo Alto, Calif. The convenience store continued its tradition of offering free Slurpees on July 11 on July 11, 2017. (AP Photo/Paul Sakuma, File)
AP Photo/Paul Sakuma

What is it? “Convenient restaurant-quality meal solutions”

Innovator: 7-Eleven

What were they thinking? Sometimes you just want a spinning chicken taquito washed down with a bright blue Slurpee. But for those other times, Food & Wine reports, 7-Eleven is offering a foodie alternative — “locally made, chef-inspired” meals at stores in Dallas/Fort Worth, Los Angeles, New York, and Washington DC. Offerings include a chipotle chicken bowl and macaroni and cheese. Kelly Buckley, the company’s vice president of fresh food innovation, says the new offerings “can provide busy individuals and families with a delicious, premium-quality, whole-meal solution in one stop.”

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Did it work? Locavore fare at the convenience store is the reductio ad absurdum of culinary snobbery, and many not even win over the foodie set: 7-Eleven’s pitchman is the quarterback for the Dallas Cowboys and the meals are heated up with in-store microwaves, located not far from the hot dog rollers.