Ideas
    Next Score View the next score

    Brainiac

    Innovation of the Week: ‘Stock-tails’

    Three Olive Martini
    adobe stock

    What is it? Stock-tails

    Innovators: Upscale bartenders

    What were they thinking? In the latest sign that the quest for hipster health knows no bounds, Liquor.com reports that mixologists are whipping up all manner of “stock-tails” this winter — combining the modern-day fetish for bone broth and other bouillons with the age-old thirst for liquor. One of the drinks on the menu at Dallas’s Midnight Rambler bar: the Pho-King Champ, made with wheat vodka, oloroso sherry, aromatized beef stock, and cilantro.

    Advertisement

    Did it work? Stock-tails seem to be selling well so far. But they may have jumped the shark already.

    Fast food chain KFC just released recipes for three gravy-infused cocktails: the Gravy Mary, Southern Twist, and Fingerlickin’ Sour, with the tagline “Gravy so good you can drink it.”