Innovation of the Week: An alternative to advertising

What is it? A cryptocurrency alternative to advertising

Innovator: The online magazine Salon

What were they thinking? A growing number of Internet users are installing ad blocking software, which nixes often-annoying advertisements and allows websites to load faster. The trouble is, many online publishers count on ads as an important source of revenue. News and opinion site Salon has come up with a solution: asking readers with ad blockers to either disable them, or allow Salon to harness some of their computing power to mine a cryptocurrency called Monero.


Did it work? No serious mining accidents to report, yet. But tech site Ars Technica gave the Salon system a spin and found it sucked up significant computing power, which can lead to a quicker drain on your laptop’s battery. Even online spade work, it seems, can be taxing.