The broke generation
Local millennials say between the high cost of living and student loan debt they are barely scraping by. Why that’s bad for all of us.
Notwithstanding their collective $200 billion in spending power, and an awesome ability to drive cultural trends, millennials are not feeling flush these days. Those not drowning financially are often treading water at best, according to a survey released last month by WSL/Strategic Retail, a consulting firm that tracks shopping and retail trends. Millennials now represent “the highest percentage of Americans lacking enough money to meet their basic needs,” outdistancing Gen X-ers and baby boomers in that dubious regard.