Collaborations that were just meh
Four days after the launch of the highly anticipated Maison Martin Margiela collection for H&M, we strolled through the Newbury Street location to find the shelves well-stocked. Nearly a week after the kickoff of the Neiman Marcus and Target holiday giftware collaboration, racks at one Target were still neatly stacked and surprisingly full. We’d braced ourselves for another Missoni for Target mad dash, where fevered shoppers grabbed anything with a limited edition tag just to own a piece of the collection. But these collaborations were just meh. Next on the Target collaboration calendar is Prabal Gurung, which drops Feb. 10 and looks very promising. But will Kohl’s sleek capsule line with designer Derek Lam, also debuting in spring, steal our hearts and wallets?