Boston Beer Company, maker of Samuel Adams, has filed a trademark for “Boston Strong” 26.2 Brew in the beer category. The trademark would allow for Boston Beer’s annual Marathon beer, “26.2 Brew,” to be renamed with an eye toward supporting the victims of this year’s tragedy.
Boston Beer has long been a sponsor of the Marathon, brewing the race’s official beer. In light of last week’s events, the company has pledged to donate all 2013 profits from the Boston 26.2 Brew to the Greg Hill Foundation to support the victims and their families. The company has also pledged to donate 100 percent of next year’s profits to Marathon-related charities.