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The Boston Globe


Modern lodging gets a preppy twist

When Rachel Reider was asked by Lark Hotels to create suites inspired by Vineyard Vines — the playful, preppy clothing brand recognized by its smiling pink whale logo — the Boston-based interior designer was intrigued and enthusiastic, if a bit apprehensive.

“I’ve long associated Vineyard Vines with its trompe l’oeil neckties and bathing suits, but I wasn’t quite sure how that would translate to a modern coastal lodging,” says Reider, who for six years has designed fresh, imaginative interiors for Lark Hotels, a modern-minded hotel group with locations in a handful of New England seaside locales.

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