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Cool tips for staying cool


Boston being Boston, soon enough we’ll be complaining about the cold. But as the third official heat wave of the summer tortured the town last week, it seemed like a good time to grill style experts about the art of staying cool, or cool-ish, or at least giving off a breezy vibe.

The pros all emphasize that natural fabrics and loose clothing are best, and polyester is the enemy. But that’s not all. Martini Severin, the blogger and photographer behind, says color matters, too. “Wear white,” she advises. “I’m stealing this trick from my father, who touted white’s cool factor mostly because white reflects heat,” she said, and because it sends a relaxed, beachy message that black does not.

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And for those who fear white, for either dry cleaning or weight-related reasons, Severin recommends toning down your look: less makeup, less jewelry and lower heels, and a smaller handbag. “You don’t have to get boring,” she said, but “a milder version of you will come across as effortless and cool.”

Well, unless your face is sweating, that is. To combat that problem, Marissa Berenson, of “The Well-Appointed Catwalk” blog, recommends shine-control blotting papers, and, if those aren’t enough, a makeup setting spray that prevents your face from dripping off. “You won’t get that greasy look when you step into the humidity,” she said.

If all the blotting and flowing white clothing aren’t working, the next time you find yourself nose to sweaty armpit with a fellow T rider, try a mind-over-humidity exercise, says Kendall Herbst, cofounder and CEO of the StyleUp blog. “Take a little staycation in your brain and distract yourself,” she said.

And if that’s still not enough? Only five months till winter.

Beth Teitell can be reached at Follow her on Twitter @bethteitell.
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